Schema Markup Generator
Create valid JSON-LD structured data that helps you win rich results.
Open the free tool →Structured data is how you tell search engines the exact meaning of your page — that this is a product with a price, or an article with a publisher. Done right, it unlocks rich results: star ratings, prices, and other eye-catching details in the search listing. Metacraft's schema generator produces clean JSON-LD you can paste straight into your page.
Pick a type — Article, Product, Organization, or WebSite — fill in the details, and get correctly formatted Schema.org markup wrapped in a ready-to-use script tag. No syntax to memorize and no brackets to hand-balance.
It pairs naturally with your meta tags, so you can build both in one pass.
What you get
- Valid Schema.org JSON-LD output
- Article, Product, Organization, and WebSite types
- Wrapped in a ready-to-paste <script> tag
- Generated alongside your meta and social tags
- Runs entirely in your browser
Frequently asked questions
What is JSON-LD schema?
JSON-LD is Google's preferred format for structured data — a small script that describes your page's content in Schema.org vocabulary so search engines can understand it precisely.
Which schema type should I use?
Use Article for blog posts, Product for items you sell, Organization for a company page, and WebSite for a homepage. Metacraft supports all four.
Will schema get me rich results?
Valid schema makes your page eligible for rich results, but Google decides when to show them. Correct markup is a prerequisite, not a guarantee.
Is the schema generator free?
Yes. Generating JSON-LD for a page is free; bulk generation across many pages is part of Pro.